How to sell security to senior management

While companies know they have to invest in IT to do their jobs, IT security always ends up looking like an added cost in the eyes of the management. So, what are the things you need to learn about the company you’re pitching to before you get through the door?

In this podcast recorded at the RSA Conference 2010 in London, Brian Honan, Principal Consultant at BH Consulting and founder and head of the Irish CERT, emphasizes key points and warns about what to avoid when explaining the need of information security to the management.

Listen to the podcast here.