Equifax acquires TrustedID

Equifax has acquired TrustedID, which will become part of Equifax Personal Solutions, Equifax’s direct-to-consumer business unit offering credit monitoring and identity protection solutions. Financial terms of the transaction were not disclosed.

TrustedID offers products and services to help protect consumers from the threat of identity theft, as well as allowing consumers to monitor and manage their online reputation within social media services including Facebook, LinkedIn and Twitter.

In addition, TrustedID allows consumers to take control over their offline identity by allowing consumers to opt-out of catalogs, other direct mailings and third-party mailing lists. TrustedID offers these products directly to consumers and through innovative partnerships, such as its recently announced exclusive relationship with AARP Services, to offer AARP Credit and Identity Theft Protection directly from TrustedID to AARP’s more than 37 million members.

“We are delighted to join forces with Equifax Personal Solutions and help drive the business to new levels of innovation and growth,” said Scott Mitic, CEO of TrustedID. “In today’s digital economy and culture, Americans are becoming increasingly aware of identity, reputation and privacy issues. Together, Equifax and TrustedID® can deliver a powerful combination in helping consumers better understand and address two key elements of financial well-being — credit and identity.”