Arturo Pena joins SoftServe as CMO

SoftServe has appointed Arturo Pena as Chief Marketing Officer. Pena will be responsible for spearheading SoftServe’s global marketing efforts on the heels of the company’s strongest year to date results.

Pena is a marketing transformation leader with nearly two decades of experience in the technology sector. Before joining SoftServe, Pena was VP of Global Marketing at Cognizant, where he led teams across North America, Europe, and APAC.

“I’m excited to join SoftServe’s esteemed advisory team and honored to lead our dynamic and talented team of marketing professionals,” said Pena. “SoftServe’s synergetic culture has been creating tight alliances with our clients to drive impactful transformations. I’m looking forward to helping broaden our already impressive portfolio of customers globally.”

Pena has an industry track record of building brand awareness and expanding revenue pipelines with customer-centric strategies such as account-based marketing and modern digital tactics. Under his global marketing leadership, SoftServe will continue developing services beyond its international footprint, operating across 12 countries.

“We’re thrilled to have Arturo joining our Operating Committee,” said Chris Baker, CEO of SoftServe. “Arturo is dedicated to developing high-performing marketing teams, and he knows our people are essential for growth and competitive differentiation. We look forward to continued success with Arturo leading our marketing team.”