Most consumers worry about cybercrime, but are not aware of what can be done about it

There is a high level of concern among consumers about the risks associated with cybercrime from their smart devices, and one in four claims to be a victim of a cyberattack. Yet, the vast majority of consumers are unaware of what they can do to protect themselves or feel they’ve already taken sufficient safety measures, according to Grange Insurance.

“Our research suggests that while most consumers worry about the disruption cybercrime can cause in their lives, they are not fully aware of what can be done about it and too often don’t know where to turn for help,” said John North, Personal Lines President, Grange Insurance. “We hope this study will lead to more awareness and action, particularly as we mark Cyber Security Awareness Month.”

Smart device usage and cybercrime concerns

• On average, households contain six devices that access the Internet. And the majority of consumers (65%) intend to add more devices in the future.
• The vast majority (81%) use public Wi-Fi networks, with about half (48%) doing so once a week or more. Consumers are most likely to access public Wi-Fi networks from a mobile phone.
• The vast majority (77%) are at least somewhat concerned about the risks of accessing the internet from their devices. 31% are very or extremely concerned.
• Hacking and having personal information stolen are the most frequently mentioned top-of-mind risks. But, overall, there is a high level of familiarity and concern about all types of risks.

Key findings about cybercrime protection and resources

• About a quarter (23%) have experienced a cyberattack, with hacking, viruses and identity theft the most common types.
• Among those who have experienced a cyberattack, about three out of four say they had taken safety measures prior to the attack.
• One in four have never taken safety measures against cybercrime.
• Lack of awareness and believing their existing measures are sufficient are the top reasons consumers don’t take more safety measures to prevent cybercrime.
• Consumers say they would most likely seek advice about cyber protection from an antivirus or cybersecurity company. About 1 in 10 say they don’t know where to go for advice.
• Nearly one in five (17%) believe that doing more to protect themselves from cybercrime is too much of a hassle.
• About seven in 10 have not purchased identity theft insurance coverage or home cyber insurance protection, but nearly a third have considered it.

“As the number of devices connected to the internet in our homes increases, it is more challenging than ever to keep information secure. Consumers must be proactive in learning about the risks around them – even from common items such as baby and pet monitors and smart toys – and take steps to adequately protect themselves,” said John North.