iPad SEO poisoning campaign leads to malware

Was there any doubt about the fact that cybercriminals would use THE hottest topic on the Internet at the moment to spread their malicious payloads?

A SEO poisoning campaign sprang up around the newly released Apple iPad:

TrendLabs warns that these search results will lead to fake anti-virus software (“Live PC Care”) that, when executed, will warn you that your computer is infected. If you fall for it, you will be taken to a phishing page where you will be asked to enter your credit card information to buy the software.