NFR Security Unveils New Partner Program to Meet Growing Demands for its Sentivist Intrusion Prevention Solution
ROCKVILLE, MD, September 21, 2005 – NFR Security, Inc., the global leader in Real-Time Threat Protectionâ„?, today announced a new partner program, Partner Plus, designed to help its resellers and partners meet the growing demands for its award-winning intrusion prevention system (IPS), Sentivistâ„?. NFR Security’s new program provides resellers with a new pricing and reward structure that guarantees partners equally generous discounts and pricing margins for sales of Sentivist. By being selective, it assures resellers that the Sentivist product line will not be over distributed. It also provides resellers with increased training, technical support and marketing funds and materials necessary to successfully sell, install and maintain Sentivist.
“With the changing network environment driving increased sales of our Sentivist intrusion prevention system, we feel strongly that now is the right time to unveil a new, world-class reseller program,” said Tim Koubek, Executive Vice President of World Sales and Marketing at NFR Security, Inc. “By investing a significant amount of time, attention and marketing dollars into making this new program a success, we are demonstrating our commitment to our partners by giving them a solid framework to drive increased sales and revenue for their organizations.”
Under this new program, NFR Security has selected its top-performing partners and resellers to participate and generate new sales of Sentivist. The new model will focus on programs designed to build tighter relationships and more sales opportunities with these top-tier channels members.
“Over the years, we’ve partnered with a lot of security companies around the world to resell best-of-breed security solutions to our customers,” said Jorn Tore Hov, Vice President of Marketing and Co-Founder of Mnemonic Computer Solutions, a NFR Security reseller based in Norway. “We feel that NFR’s new partner program is one of the better partner programs we’ve seen and we’re thrilled to work with them to drive sales of Sentivist.”
The company has designed and developed the following new tools to help resellers achieve attractive margins and assist them with their selling efforts:
– Online Deal Registration System – Allows resellers to quickly and efficiently register new deals, rewarding them with an additional 15 percent discount over the normal discount for closing deals, simply for registering.
– Online Report Cards – Enables NFR Security to track the successes of each registered partner so all parties keep well-informed of the selling activities.
– Fully Funded Marketing Programs & Events – Gives partners a generous marketing budget to host events and drive new campaigns to help drive sales of Sentivist. Also provides resellers with comprehensive selling, marketing and technical support.
Added Koubek, “Before the conception of this new partner program, we conducted extensive research on successful partnerships and found that trust and accountability were the two most important factors. We feel that we have addressed these two issues head-on with this new program where teamwork prevails through high levels of trust and commitment.”
“NFR Security’s commitment to working with world-class partners and dedication to improving their channel program is crystal clear with this new plan to help drive sales and make our jobs easier,” said Paul Ghostine, Co-Founder and CEO of Emergent OnLine Inc., a leading IT integrator based in Virginia. “We’re eager to participate in this program and are excited about the incentives available to help increase sales of Sentivist.”
To learn more about NFR Security’s new partner program, please visit: http://www.nfrsecurity.com/partners/partnerProgram.php.
About NFR Security, Inc.
NFR Security is the leading provider of network-based real-time threat protection systems that secure business networks against the multi-faceted and sophisticated security threats of today. Uniquely combining its hybrid detection engine and Dynamic Shielding Architecture, NFR Security delivers highly accurate protection through inline prevention and automation against real time threats. NFR Security serve customers worldwide in corporate enterprises, government agencies, service providers and academic institutions through an extensive worldwide network of channel partners and direct sales. NFR Security is headquartered in Rockville, MD. Additional information about NFR Security can be found at www.nfr.com or by calling 1-800-234-4079.